Community Savings Bank (CSB) has a strong presence as a participating part of each community in which their bank is located. CSB partnered with Creative Storm to build a multi-media campaign that built upon the bank’s strong community presence. TV ads run in zones where bank locations are, featured third generation long-time customers of the bank, as well as reflecting what was happening in banking in the community.
In one TV ad, the CSB customer says, “My bank left the community – am I supposed to drive for miles to continue banking with them? Enough! I switched to Community Savings Bank. Each TV ad ends with the President of the bank and the entire CSB team outside the bank. The message delivered is “Community Savings Bank. It’s more than our name…it’s our passion!”
Mailers and Digital ads for the campaign reflected the message of the campaign: a combination of a community partner you can bank on, along with products like checking that pay you back. Digital ads followed prospects online on facebook, Google, YouTube, and other sites.
The team captured CSB website visits and the names and contact information of the prospects who visited the website. The CSB management team followed up on these prospects, turning many of them into CSB customers.
Community Savings Bank wanted to make sure customers are not confused in choosing a checking or savings account, like happens so many times in banking. Partnering with Creative Storm, Community Savings Bank created easy-to-follow graphics and a simple, direct message in new brochures and email blasts targeted to checking and savings customers. The results have been outstanding. As more new accounts have been opened for the bank, customers have made comments that their choices for accounts fit their individual lifestyles.
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